Our In-House SEMrush Alternative at IT Live — What's Inside

Why We Built Our Own

IT Live has developed its own SEO tools because:

• Privacy — no client data sent to external SaaS
• Integration — directly in your client portal + shared admin
• Cost — Semrush/Ahrefs cost €200-600/month; included with IT Live
• Language — everything in Dutch, tailored to the NL market

What's Included

Keyword Research

• Search volume NL + region (Amsterdam/Rotterdam/etc — we have local data)
• Keyword difficulty score
• Search intent classification (informational/navigational/transactional/commercial)
• Long-tail suggestions (our RAG pipeline generates up to 500 per seed)

Backlink Analysis

• Crawl of ~50M NL websites in our database
• Referring domains per target site
• Anchor text distribution
• Toxic backlink detection (spam score per link)

Competitor Analysis

• Top 10 ranking competitors per keyword
• Their backlink profile
• Their content gaps (which keywords they win, you don't)
• Their ad creatives (scrape of public Meta/Google ads)

Rank Tracking

• Daily position check per keyword
• Mobile + desktop separate
• Local pack position (for GMB)
• SERP feature monitoring (featured snippets, people also ask, etc.)

Content Audit

• Pagespeed score (Lighthouse + GTmetrix + PageSpeed Insights internal)
• On-page SEO score
• Core Web Vitals
• Mobile-friendliness
• Structured data check

How Our Agents Use This

Our AI agents have MCP access to all these tools. During a client conversation or deployment:

• Sophie asks: "May I scan your website?"
• Agent runs a full SEO audit in 2 minutes
• Result comes back as an action list + AI-generated fix suggestions

What We Don't Have (Yet)

• Real-time SERP tracking per hour (we do daily)
• YouTube SEO (coming Q2 2026)
• Amazon SEO (not planned — different focus)