Schema.org Structured Data — Stars in Search Results

<h2>What are Rich Snippets?</h2><p>The extra information under your search result: ⭐ rating, opening hours, price range, FAQ dropdown, recipe steps. This comes from <strong>Schema.org structured data</strong> that you add to your site in JSON-LD.</p><h3>Effect</h3><ul><li><strong>+25% CTR</strong> on average in search results with rich snippets</li><li>Knowledge panel in Google Maps</li><li>Voice search support ("Ok Google, best plumber in Almere")</li></ul><h3>What IT Live Automatically Adds</h3><p>Every client website gets via mu-plugin <code>itlive-schema-localbusiness.php</code>:</p><ul><li><strong>Organization</strong> — name, logo, social profiles, contact</li><li><strong>LocalBusiness</strong> + <strong>Service</strong> — for each service you offer</li><li><strong>AggregateRating</strong> — pulled live from your <em>itlivereviews</em> table</li><li><strong>OpeningHours</strong> — from client settings</li><li><strong>FAQPage</strong> — if you have an FAQ block on the page</li><li><strong>BreadcrumbList</strong> — auto from URL structure</li><li><strong>Article</strong> + <strong>Author</strong> for blog posts</li></ul><h3>Validation</h3><p>Test your schema via <a href="https://search.google.com/test/rich-results" target="blank">Google Rich Results Test</a>. IT Live admin → SEO Tools → "Schema check" does this automatically and alerts you to issues.</p>