Push Notifications — Reach Your App Users for Free

<h2>What are Push Notifications?</h2><p>Messages that appear directly on your customer's app screen — even when the app is closed. Average <strong>40-60% open rate</strong> compared to 20% for email. The most powerful outbound tool you have.</p><h3>Setup (one-time, 5 minutes)</h3><ol><li>Open Customer Portal → Apps → <strong>Push Notifications</strong></li><li>Click "Activate" — we automatically connect OneSignal to your app</li><li>iOS certificate: we handle this through your App Store Connect</li><li>Android FCM: automatically configured in your AAB build</li></ol><h3>Segmentation</h3><p>Don't send all messages to everyone. Create segments:</p><ul><li><strong>Location</strong> — only customers in region X</li><li><strong>First Purchase</strong> — welcome series after app installation</li><li><strong>Inactive 30 Days</strong> — re-engagement</li><li><strong>Tag-based</strong> — custom labels via your portal</li></ul><h3>Best Practices</h3><ul><li>Max 2-3 pushes per week — more = opt-out</li><li>Personalize with first name ("Hi Yusuf!") — 30% more engagement</li><li>Timing: Tue-Thu between 10:00-14:00 or 19:00-21:00</li><li>Never at night (risk of disturbance complaints)</li><li>A/B test 2 subjects on 10% audience first</li></ul><h3>Pricing</h3><p>OneSignal free up to <strong>10,000 subscribers / unlimited sends</strong>. Above that, €9/m per 10k extra. IT Live handles billing through your regular subscription (no separate invoice).</p>