Your First Meta Ad Campaign — What Works
What Makes a Good First Campaign?
For most clients, we recommend:
Type: Lead Generation or Traffic (no direct sales for the first campaign) Platforms: Facebook + Instagram (Audience Network later) Budget: €15-30 per day for 14 days = €210-420 total Duration: Minimum 2 weeks for reliable data
Target Audience: How We Build It
IT Live builds your target audience cross-platform based on:
- Your SBI code → sector interests
- Your region (postcode + 25km radius standard)
- Demographics based on who your customer is (B2B vs B2C)
- Interests matched to Meta's own taxonomy
- Lookalike audiences once you have 100+ conversions
Creatives (Adverts Themselves)
Our AI automatically generates:
- 3 headlines (max 40 characters)
- 2 primary texts (max 125 characters for optimal display)
- CTA button (Book appointment / Call now / Learn more)
- Visuals — based on your branding and sector
You review, we launch. After 7 days, we see what works and optimize.
What Can You Expect?
| Sector | Click Price | Conversion | Cost per Lead |
|---|---|---|---|
| Construction/Installation | €0.40-0.80 | 2-4% | €15-30 |
| Healthcare/Paramedical | €0.60-1.20 | 3-5% | €20-40 |
| B2B/Consultancy | €1.50-4.00 | 1-2% | €75-200 |
| E-commerce | €0.30-0.70 | 1-3% | €10-30 |
Note: The first 3-7 days are the "learning phase" — numbers improve as Meta's algorithm finds your best target audience.
IT Live's Approach
- First 14 days: test 3 target audience variants + 6 ad variants
- Day 14: keep winners, pause losers
- Day 30: scale up winning ads, add remarketing
- Monthly review and adjustment