Local SEO — Optimizing Google Business Profile via IT Live

<h2>The Google 3-Pack</h2><p>For local search queries ("plumber Almere"), Google displays a map with 3 businesses above the organic results — the <strong>3-pack</strong>. This is where 60% of the clicks are captured.</p><h3>What Determines Your Ranking?</h3><ol><li><strong>Relevance</strong> — match between Google My Business categories and search query</li><li><strong>Distance</strong> — the closer your location is to the searcher, the better</li><li><strong>Prominence</strong> — reviews, citations, and website authority</li></ol><h3>Our 6-Step Optimization Process</h3><ol><li><strong>Category Audit</strong> — filling in primary and 9 subcategories from 3593 Google My Business options</li><li><strong>NAP Consistency</strong> — ensuring the exact same Name/Address/Phone number across your website, Chamber of Commerce, and all directories</li><li><strong>Schema.org</strong> — adding JSON-LD LocalBusiness and AggregateRating to your website (automated via mu-plugin)</li><li><strong>Citation Rollout</strong> — listing your business in 30+ Dutch directories (Telefoongids, Yelp, Tripadvisor, industry-specific)</li><li><strong>Review Requests</strong> — automated requests via WhatsApp/Email after each completed job</li><li><strong>Weekly Posts</strong> — publishing Google My Business posts with offers/photos/events (high engagement = ranking signal)</li></ol><h3>What Can You Expect?</h3><ul><li>Week 2: 40% increase in Google My Business impressions</li><li>Month 1: Featured in the 3-pack for 1-2 keywords</li><li>Month 3: Top 3 ranking for 5-10 keywords, with an average of 30+ daily clicks from Maps</li></ul>