Backlink Strategy — How IT Live Builds Your Authority
The 4 Steps
Step 1: Measuring the Baseline
IT Live scans your current backlinks using our crawler (50M+ NL sites). We map out:
- Current number of referring domains
- Anchor text distribution
- Toxic links (auto-disavow proposal)
- Domain Authority estimation
Step 2: Competitor Gap Analysis
We analyze the top 5 competitors for your main keywords:
- Which sites link to them but not to you?
- What types of content receive the most links?
- Where are the opportunities per SBI code?
Step 3: Outreach Execution
IT Live performs 4 types of outreach:
- Local Partners — other businesses in your region/sector
- Industry Associations — memberships + directory listings
- Guest Blogging — content on relevant sector sites
- Broken Link Building — we find broken links on important sites, pitch your content as a replacement
Step 4: Content that Earns Links
Links are not given, they are earned because your content has value. IT Live creates:
- Sector Research Articles (figures + insights with CBS + KVK data)
- Calculators (e.g. "calculate your subsidy for roof renovation" — these are highly linkable)
- Case Studies (with your client's permission, full of context and data)
- Tools & Templates (PDF downloads, Excel sheets, etc)
Quality > Quantity
| Type of Link | Value | Time/Effort |
|---|---|---|
| Edu/gov domain | ⭐⭐⭐⭐⭐ | High |
| Relevant industry top 10 | ⭐⭐⭐⭐ | Medium |
| Local newspaper/news | ⭐⭐⭐⭐ | Medium |
| Niche bloggers | ⭐⭐⭐ | Low |
| Generic directories | ⭐ | Low |
| PBN's / link farms | ❌ RISK | — don't do |
Realistic Pace
- Month 1: 5-10 quality links
- Month 3: 15-30 quality links
- Month 6: 40-80 quality links + visible ranking increase
- Month 12: 100+ links, DA +10-20 points
IT Live delivers a monthly report with new links, anchor mix, and ranking impact.